BIANCA BOSATRA
BIANCA BOSATRA
Y-3 BEAST F50 TUNIT
Collection Launch
ROLE: Senior Account Manager | ATTTD Studios
CLIENT: adidas Y-3 (adidas x Yohji Yamamoto)
LAUNCH DATE: April 2026
PROJECT OVERVIEW
Y-3 approached us to create a campaign for the re-release of their iconic Beast Pack collection, originally launched in 2006 ahead of the World Cup in Germany.
I served as Senior Account Manager and Project Manager, managing all client relations and project coordination (excluding production) for this multi-faceted campaign celebrating the 20th anniversary of Yohji Yamamoto's pioneering football-fashion crossover.
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THE COLLECTION
CAMPAIGN STRATEGY & EXECUTION
THE STRATEGY
Y-3 came to us specifically requesting a campaign that would honor the Beast Pack's legendary status while demonstrating its relevance for 2026. The challenge: How do you relaunch a cult classic without making it feel like nostalgia merchandising?
THE INSIGHT
The original Beast Pack was revolutionary because it proved football could be fashion. In 2026, that's no longer radical — it's expected. Our strategy needed to show that the Beast Pack isn't just historically significant; it's still ahead of the curve.
THE APPROACH
Create a two-pronged campaign that positioned the collection for both lifestyle and performance contexts. The lifestyle angle targets collectors and fashion enthusiasts through model-focused product imagery. The performance angle proves these aren't just museum pieces by putting them on the feet of football's rising stars ahead of the World Cup.
THE CAMPAIGN
1.Model & Product Campaign: with Hero product photography featuring all four beasts (Wolf, Dragon, Tiger, Eagle) and the visual language echoing original 2006 campaign while feeling contemporary
2.Football Player Activations: executed shoots with three football stars, each representing different markets:​ Ekitike (Liverpool), Yildiz (Juventus), Rodrygo (Real Madrid)
KEY RESULTS
CAMPAIGN EXECUTION
Successfully delivered complete campaign: 1 model shoot + 3 individual player shoots;
All four Beast designs (Wolf, Dragon, Tiger, Eagle) showcased across campaign;
Seamless coordination across three international markets for player shoots;
On-time delivery aligned with Paris Fashion Week and April 2026 launch.
PRESS IMPACT
Featured across major football and fashion publications like SoccerBible, Sneaker News, Hypebeast, WWD, Goal.com, House of Heat coverage;
Positioned as "the wildest football-inspired lifestyle drop" of the season.
STRATEGIC IMPACT
Campaign positioned Y-3 Beast Pack as both collector's item and performance product;
Player activations (Ekitike, Yildiz, Rodrygo) created authentic football credibility;
Timing with World Cup build-up maximized cultural relevance;
Successfully reintroduced 20-year-old icon to new generation.
CLIENT SATISFATION
Maintained strong client relationship throughout multi-phase project;
Delivered campaign that honored Beast Pack heritage while feeling contemporary;
Successfully balanced lifestyle and performance positioning per client brief;
Zero timeline delays despite complex logistics across four separate shoots.